Was eigentlich schon alle wussten, ist nun offiziell- der US-amerikanische Video on Demand- Dienst Netflix expandiert weiter innerhalb Europas. Via Twitter gab Netflix dies nun bekannt:

It’s official! We’ll launch in Germany, Austria, Switzerland, France, Belgium and Luxembourg later this year. #Netflix

— Netflix US (@netflix) 21. Mai 2014

Nach den Niederlanden folgt also nicht nur Deutschland, sondern gleich die Ausweitung auf Benelux plus Frankreich und den deutschsprachigen Markt inklusive Österreich und der Schweiz. Den Zeitpunkt des Marktstarts bleibt Netflix noch schuldig, auch die Plapperpresse hat ihn im vermeintlichen Scoop im April nicht benannt. Dann mache ich mal konkrete Vorschläge zu den wichtigsten drei Punkten:

1. Nach meinem Gefühl startet Netflix in Deutschland im September 2014.
2. Der monatliche Abopreis wird auf der Höhe des US-Abos liegen. Ich rechne mit 7,99 Euro. Wobei der rote VoD-Riese in den USA den Abopreis für Neukunden gerade auf 8,99 USD angehoben hat. Offizielle Begründung „In order to continue adding more movies and TV shows“.
3. More Movies and TV Shows. Und genau das wird der Knackepunkt- wie attraktiv ist das Angebot von Netflix, welche Lizenzen konnte man für den heimischen Markt erwerben? Wir alle hoffen auf ein breites Spektrum aus Klassikern, Bestandskatalog und Neuestem, den besten Serien, mehr knackigen Eigenproduktionen wie „House of Cards“ und natürlich OV-Versionen.

Update mit der offiziellen Presseerklärung: 

NETFLIX TO LAUNCH IN GERMANY, AUSTRIA, SWITZERLAND, FRANCE, BELGIUM AND LUXEMBOURG IN LATE 2014

World’s Leading Internet Television Network Plans Significant Expansion In Europe, Offering Entertainment Anytime, Anywhere, On Any Device For A Low Monthly Price
May 20, 2014
LOS GATOS, Calif., May 21, 2014 — Netflix, Inc. (NASDAQ: NFLX), plans to significantly expand in Europe later this year, offering a wide-range of entertainment for a low monthly price in Germany, Austria, Switzerland, France, Belgium and Luxembourg.

Upon launch, broadband users in these countries can subscribe to Netflix and instantly watch a curated selection of Hollywood, local and global TV series and movies, including critically-acclaimed Netflix original series, whenever and wherever they like on TVs, tablets, phones, game consoles and computers.

Since launching its streaming service in 2007, Netflix has put consumers in charge of when and how they enjoy their entertainment. Members can play, pause and resume watching series and films across devices, always without commercials or commitments. Using the unique Netflix recommendation engine, each member is presented a personalized list of titles to enjoy from Netflix.

Netflix is the world’s leading Internet television network with over 48 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month. The continued European expansion follows the launch of Netflix in the UK and Ireland, Denmark, Finland, Norway, Sweden (2012) and the Netherlands (2013).

People interested in becoming Netflix members in France, Germany, Austria, Switzerland, Belgium and Luxembourg can go to www.netflix.com today and sign up to receive an e-mail alert when Netflix has launched.

Further details, including pricing, programming and supported devices will be available at a later date.

About Netflix Netflix is the world’s leading Internet television network with over 48 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. For a low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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